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This billboard in Launceston advertises James Boag’s Draught beer. The logo for the beer features an armoured knight wearing a helmet and thrusting downwards with a spear. Behind him lies a dragon. The inclusion of a dragon suggests that the knight…

This poem has links with medievalism through its reference to ‘the Templars’. However, the Templars to whom it refers are not the famous medieval order of crusading knights but rather the crusading nineteenth-century temperance society,…

This advertisement is for the Launceston, Tasmania, brewing company James Boag’s ‘St George’ beer. The slogan of the commercial is ‘Gallantry is back’, which plays on one of the attributes associated with St George, that…

The Launceston, Tasmania, brewing company James Boag has a ‘St George’ beer. The bottle’s label features St George on a horse and carrying a sword trampling a dragon underfoot. This was one of the original logos of the brewery and…

Image of a trade mark designed by William Wolfen & Co. for James Hennessy & Company Liquor. Depiction of an armoured knight's arm wielding a battleaxe.