James Boagâ€™s Draught
Ad, advert, advertisement, alcohol, armour, beer, billboard, James Boag, Boagâ€™s Brewery, James Boagâ€™s Draught, dragon, helmet, knight, label, Launceston, logo, spear, St George, Tas, Tasmania.
This billboard in Launceston advertises James Boagâ€™s Draught beer. The logo for the beer features an armoured knight wearing a helmet and thrusting downwards with a spear. Behind him lies a dragon. The inclusion of a dragon suggests that the knight may be St George, who was the subject of another beer by Boagâ€™s Brewery. The brewery is based in the city of Launceston in northern Tasmania.
August 3, 2012
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