James Boag’s Draught

Dublin Core

Title

James Boag’s Draught

Subject

Ad, advert, advertisement, alcohol, armour, beer, billboard, James Boag, Boag’s Brewery, James Boag’s Draught, dragon, helmet, knight, label, Launceston, logo, spear, St George, Tas, Tasmania.

Description

This billboard in Launceston advertises James Boag’s Draught beer. The logo for the beer features an armoured knight wearing a helmet and thrusting downwards with a spear. Behind him lies a dragon. The inclusion of a dragon suggests that the knight may be St George, who was the subject of another beer by Boag’s Brewery. The brewery is based in the city of Launceston in northern Tasmania.

Creator

Boag’s Brewery

Date

August 3, 2012

Rights

Boag’s Brewery

Format

Digital photograph

Still Image Item Type Metadata

Original Format

Digital Photograph;JPEG

Files

Citation

“James Boag’s Draught,” Medievalism in Australian Cultural Memory, accessed August 12, 2020, https://ausmed.arts.uwa.edu.au/items/show/989.