‘Gallantry is back’ St George beer commercial

Dublin Core

Title

‘Gallantry is back’ St George beer commercial

Subject

Advertisement, alcohol, beer, Boag’s Brewery, chivalry, commercial, crusade, dragon, gallantry, ‘gallantry is back’, James Boag’s, Launceston, logo, St George, sword, Tas, Tasmania.

Description

This advertisement is for the Launceston, Tasmania, brewing company James Boag’s ‘St George’ beer. The slogan of the commercial is ‘Gallantry is back’, which plays on one of the attributes associated with St George, that of honour. In medieval chivalric culture St George was also depicted as showing great chivalry towards women, and this is the notion found in the advertisement. The advertisement concludes with the logo of a mounted St George coming to life and trampling a dragon underfoot.

For the advertisement see http://www.youtube.com/watch?v=EXXifVGU8Lk

 

Creator

James Boag Brewery

Date

2006

Rights

James Boag Brewery

Format

Weblink

Hyperlink Item Type Metadata

Files

Citation

“‘Gallantry is back’ St George beer commercial,” Medievalism in Australian Cultural Memory, accessed January 19, 2020, http://ausmed.arts.uwa.edu.au/items/show/886.