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  • Tags: commercial

‘‘Thingless Names’? The St George Legend in Australia’ is an article by Andrew Lynch from The University of Western Australia. It appeared in the La Trobe Journal (No. 81, pp. 40-52) in Autumn 2008. The article briefly…

This advertisement is for the Launceston, Tasmania, brewing company James Boag’s ‘St George’ beer. The slogan of the commercial is ‘Gallantry is back’, which plays on one of the attributes associated with St George, that…
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