This pear case label for Viking Brand Fancy Grade Pears is approximately A4-size. It probably dates from 1938 or 1939 (see link below). Viking Brand were exported by W.H. Ikin & Son in Hobart and the produce was from Tasmania. The advert depicts a Viking dragon boat with both oars and sail being used. The boat also has round shields along its side, as is historically attested from the tenth-century Gokstad ship found in 1880 and now housed in the Viking Ship Museum near Oslo, Norway. The advertisement also proudly states that the pears are ‘Empire Produce’.
For more information see http://catalogue.statelibrary.tas.gov.au/item/?id=682142