Wool Types in Australia Total 1,500

Wool Types in Australia Total 1,500

competition, marketing, medieval methods, sales, Sydney University, synthetic fibres, T. G. Hunter, wool, wool market, wool trade, sheep

In this article about wool sales in 1952, Australia’s marketing methods are described as medieval. T. G. Hunter, a Professor of Chemical Engineering at Sydney University, is quoted advising that wool should be marketed in a few uniform grades (rather than by 1,500 different classification types) so as to counter the threat posed by uniform quality synthetic fibres. This change, although costly, is necessary, suggests the author, if the Australian wool trade is to maintain its sales volume.

Anon.

National Library of Australia

The West Australian

6 December 1952, p. 10.

The West Australian

Digitised Newspaper Article

English

Digitised Newspaper Article, National Library of Australia, http://nla.gov.au/nla.news-article49067504