The McLaren Vale, South Australia, company Maxwell Wines produce three varieties of Maxwell Mead. Their website explains that although mead was first drunk much earlier than the medieval period, it has a particularly strong association with Scandinavian culture during the Viking Age (c. 790-1000), where the Mead of Poetry is a mythical drink that allows one to become a poet. Mead is also drunk by the Danish warriors in the Anglo-Saxon epic poem Beowulf. The website also claims that the term ‘honeymoon’ comes from a newlywed couple being given mead as an aphrodisiac in the hope of conceiving a child (this etymology is difficult to prove).
The label of Maxwell Mead features a medieval king standing in front of a stained glass window and holding a sword.
For their website see http://www.maxwellwines.com.au/maxwell-mead/