Dublin Core
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‘Gerni Weekend Warriors’ is a marketing campaign created by Sydney ad agency MJW to promote Gerni high pressure water cleaners. The television advert features three men dressed as warriors from the past using a Gerni to clean their cars and houses, with the Gerni clearly taking the place of a weapon. The men are dressed as a Roman centurion with cape, helmet and breastplate; a Viking (c. 800-1000) wearing a horned helmet and animal skin; and a thirteenth century Mongol wearing a fur-lined conical helmet, fur boots, and upper-body armour.
For the advertisement see http://www.youtube.com/watch?feature=player_embedded&v=q-DD0yQovRw
For an article on the marketing campaign see http://www.bandt.com.au/breaking-campaigns/mjw-puts-the-pressure-on-for-gerni