Celotex

Dublin Core

Title

Celotex

Subject

Aztecs, building, Building materials, Celotex, Eskimos, Esquimos, housing, insulation, McLean Bros. and Rigg Ltd, medieval building, strength, warmth

Description

This advertisement for a new building material, Celotex, highlights its dual properties of strength and insulation as a selling point. Drawing comparisons to past societies, the article suggests while the Aztecs and the Eskimos had built for insulation, medieval builders had turned their attention to strength. Unlike in these examples where building had focused on either insulation or strength, the advertisement promises that Celotex would enable modern builders to incorporate the benefits of both traditions, by offering the means to construct houses that would stay cool in summer, preserve warmth in winter and that were also notable for their structural strength and durability.

Creator

Anon.

Source

National Library of Australia

Publisher

The Western Mail

Date

17 January 1935, p. 16.

Rights

Western Mail, copyright expired

Format

Newspaper Article

Document Item Type Metadata

Original Format

Newspaper article accessible via the National Libary of Australia website:
http://nla.gov.au/nla.news-article38394332

Citation

“Celotex,” Medievalism in Australian Cultural Memory, accessed December 9, 2021, https://ausmed.arts.uwa.edu.au/items/show/110.