Dublin Core
Title
Celotex
Subject
Aztecs, building, Building materials, Celotex, Eskimos, Esquimos, housing, insulation, McLean Bros. and Rigg Ltd, medieval building, strength, warmth
Description
This advertisement for a new building material, Celotex, highlights its dual properties of strength and insulation as a selling point. Drawing comparisons to past societies, the article suggests while the Aztecs and the Eskimos had built for insulation, medieval builders had turned their attention to strength. Unlike in these examples where building had focused on either insulation or strength, the advertisement promises that Celotex would enable modern builders to incorporate the benefits of both traditions, by offering the means to construct houses that would stay cool in summer, preserve warmth in winter and that were also notable for their structural strength and durability.
Creator
Anon.
Source
National Library of Australia
Publisher
The Western Mail
Date
17 January 1935, p. 16.
Rights
Western Mail, copyright expired
Format
Newspaper Article
Document Item Type Metadata
Original Format
Newspaper article accessible via the National Libary of Australia website:
http://nla.gov.au/nla.news-article38394332
http://nla.gov.au/nla.news-article38394332