Robin Da Hood

Dublin Core

Title

Robin Da Hood

Subject

advertisement, advertisements, archery, banner, banners, barons, lute, maidens, Merry Men, mobile phone, pigeon racing, Robin Hood, Sherwood, telecommunications, telephone, Virgin Mobile Australia

Description

An online advertisement by Virgin Mobile Australia. The advert plays on the popular image of Robin Hood, complete with images of archery, a lute being played, and a group of Merry Men. Robin Hood is now Robin da Hood, wearing a red (the colour associated with Virgin) hooded tracksuit top and red tights, riding a red dragster bike, and dancing with scantily clad ‘maidens’. He promises to deliver a fair deal for Australians who have suffered injustice at the hands of telecommunications barons. The interactive advert includes an exploration of Sherwood (a suburb of Brisbane rather than the forest near Nottingham), and information on a pigeon race that will be held there on August 16, 2011. The text of the advert is written in mock Ye Olde English, and is presented on red medieval shaped banners.

Creator

Anon.

Publisher

Virgin Mobile Australia

Date

6 July 2011

Rights

Virgin Mobile Australia

Format

Online Advertisement

Language

English

Hyperlink Item Type Metadata

Files

Citation

“Robin Da Hood,” Medievalism in Australian Cultural Memory, accessed November 18, 2019, http://ausmed.arts.uwa.edu.au/items/show/469.