Dublin Core
Title
Robin Da Hood
Subject
advertisement, advertisements, archery, banner, banners, barons, lute, maidens, Merry Men, mobile phone, pigeon racing, Robin Hood, Sherwood, telecommunications, telephone, Virgin Mobile Australia
Description
An online advertisement by Virgin Mobile Australia. The advert plays on the popular image of Robin Hood, complete with images of archery, a lute being played, and a group of Merry Men. Robin Hood is now Robin da Hood, wearing a red (the colour associated with Virgin) hooded tracksuit top and red tights, riding a red dragster bike, and dancing with scantily clad ‘maidens’. He promises to deliver a fair deal for Australians who have suffered injustice at the hands of telecommunications barons. The interactive advert includes an exploration of Sherwood (a suburb of Brisbane rather than the forest near Nottingham), and information on a pigeon race that will be held there on August 16, 2011. The text of the advert is written in mock Ye Olde English, and is presented on red medieval shaped banners.
Creator
Anon.
Publisher
Virgin Mobile Australia
Date
6 July 2011
Rights
Virgin Mobile Australia
Format
Online Advertisement
Language
English