James Boag’s Draught
Ad, advert, advertisement, alcohol, armour, beer, billboard, James Boag, Boag’s Brewery, James Boag’s Draught, dragon, helmet, knight, label, Launceston, logo, spear, St George, Tas, Tasmania.
This billboard in Launceston advertises James Boag’s Draught beer. The logo for the beer features an armoured knight wearing a helmet and thrusting downwards with a spear. Behind him lies a dragon. The inclusion of a dragon suggests that the knight may be St George, who was the subject of another beer by Boag’s Brewery. The brewery is based in the city of Launceston in northern Tasmania.
Boag’s Brewery
August 3, 2012
Boag’s Brewery
Digital photograph
‘Parkes and the Templars’, <em>The Bulletin</em>, 3 September 1887
alcohol, Bulletin, drunkenness, I.O.G.T., New South Wales, NSW, piety, pledge, poem, politics, Sir Henry Parkes (1815-1896), state politics, temperance, Templars.
This poem has links with medievalism through its reference to ‘the Templars’. However, the Templars to whom it refers are not the famous medieval order of crusading knights but rather the crusading nineteenth-century temperance society, the I.O.G.T. The anonymous writer accuses Sir Henry Parkes (P-RK-S) of joining with, or rather of making use of, the temperance league for vested political interests. Presumably, the wily NSW premier was being accused of securing temperance votes by any means possible; including offering false ‘pledges.’ At the time, Parkes was into his fourth premiership, which he secured on a Free Trade ticket. He later managed to attain the office for a fifth time, equalling the accomplishment of his old rival Sir John Robertson. It is unlikely that Parkes ever seriously entertained the idea of enforcing temperance on the colony; he was too canny and his own fondness for champagne was too well known (see A. W. Martin, 'Parkes, Sir Henry (1815–1896)', Australian Dictionary of Biography, <a href="http://adb.anu.edu.au/biography/parkes-sir-henry-4366" target="_blank">http://adb.anu.edu.au/biography/parkes-sir-henry-4366</a>). He did, however, “regulate the liquor trade” in 1881, which pleased the temperance groups momentarily. The final stanza of the poem announces “When all the world is turned teetotal / Then P----s will leave the pleasant bottle, / But that’s in dim hereafter.” The anonymous Bulletin contributor also upbraids Sir Henry (and presumably politicians in general) for failing to maintain and justify ‘broken’ political pledges, for reasons only hinted at here.
Anonymous
The Bulletin
The Bulletin
3 September 1887, p.8
Public Domain
‘Gallantry is back’ St George beer commercial
Advertisement, alcohol, beer, Boag’s Brewery, chivalry, commercial, crusade, dragon, gallantry, ‘gallantry is back’, James Boag’s, Launceston, logo, St George, sword, Tas, Tasmania.
<p>This advertisement is for the Launceston, Tasmania, brewing company James Boag’s ‘St George’ beer. The slogan of the commercial is ‘Gallantry is back’, which plays on one of the attributes associated with St George, that of honour. In medieval chivalric culture St George was also depicted as showing great chivalry towards women, and this is the notion found in the advertisement. The advertisement concludes with the logo of a mounted St George coming to life and trampling a dragon underfoot.</p>
<p>For the advertisement see <a href="http://www.youtube.com/watch?v=EXXifVGU8Lk">http://www.youtube.com/watch?v=EXXifVGU8Lk</a></p>
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James Boag Brewery
2006
James Boag Brewery
Weblink
James Boag’s St George beer
Alcohol, beer, Boag’s Brewery, crusade, dragon, label, logo, James Boag’s, Launceston, St George, sword, Tas, Tasmania.
<p>The Launceston, Tasmania, brewing company James Boag has a ‘St George’ beer. The bottle’s label features St George on a horse and carrying a sword trampling a dragon underfoot. This was one of the original logos of the brewery and has been used since 1883. The Boag’s website states that St George symbolises ‘strength, honour and courage’. Although the mounted figure depicts a more historic St George, who was a Roman soldier, than most other images, the tale of St George fighting a dragon is thought to have been brought to Western Europe by crusaders returning from the Holy Lands in the eleventh century.</p>
<p>More information about the beer can be found at <a href="http://www.classicblonde.com.au/#/brands/stgeorge/regular/background/">http://www.classicblonde.com.au/#/brands/stgeorge/regular/background/</a></p>
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James Boag Brewery
2009
James Boag Brewery
Weblink
Medieval Motif on Trade Mark for Hennessy Liquor
trademark, Hennessy, James Hennessy, Hennessy Liquor, liquor, alcohol, axe, battleaxe, trade, mark, knight, knights, armour, armoured, battle, symbol, motif, marketing
Image of a trade mark designed by William Wolfen & Co. for James Hennessy & Company Liquor. Depiction of an armoured knight's arm wielding a battleaxe.
James Hennessy and Company;
William Wolfen and Company
National Archives Collection
1866
National Archives Collection
Hyperlink
English