‘Gallantry is back’ St George beer commercial
Advertisement, alcohol, beer, Boag’s Brewery, chivalry, commercial, crusade, dragon, gallantry, ‘gallantry is back’, James Boag’s, Launceston, logo, St George, sword, Tas, Tasmania.
<p>This advertisement is for the Launceston, Tasmania, brewing company James Boag’s ‘St George’ beer. The slogan of the commercial is ‘Gallantry is back’, which plays on one of the attributes associated with St George, that of honour. In medieval chivalric culture St George was also depicted as showing great chivalry towards women, and this is the notion found in the advertisement. The advertisement concludes with the logo of a mounted St George coming to life and trampling a dragon underfoot.</p>
<p>For the advertisement see <a href="http://www.youtube.com/watch?v=EXXifVGU8Lk">http://www.youtube.com/watch?v=EXXifVGU8Lk</a></p>
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James Boag Brewery
2006
James Boag Brewery
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James Boag’s St George beer
Alcohol, beer, Boag’s Brewery, crusade, dragon, label, logo, James Boag’s, Launceston, St George, sword, Tas, Tasmania.
<p>The Launceston, Tasmania, brewing company James Boag has a ‘St George’ beer. The bottle’s label features St George on a horse and carrying a sword trampling a dragon underfoot. This was one of the original logos of the brewery and has been used since 1883. The Boag’s website states that St George symbolises ‘strength, honour and courage’. Although the mounted figure depicts a more historic St George, who was a Roman soldier, than most other images, the tale of St George fighting a dragon is thought to have been brought to Western Europe by crusaders returning from the Holy Lands in the eleventh century.</p>
<p>More information about the beer can be found at <a href="http://www.classicblonde.com.au/#/brands/stgeorge/regular/background/">http://www.classicblonde.com.au/#/brands/stgeorge/regular/background/</a></p>
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James Boag Brewery
2009
James Boag Brewery
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