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                  <text>This Collection examines literary medievalism from the mid-nineteenth century to the present day. It traces an arc from the populist literary medievalism of the nineteenth century, through the more rarefied modernist turn of the mid-twentieth century, to the re-emergence of popular forms such as childrenâ€™s literature and fantasy since the 1980s. In this Collection you will find items relating to printed medievalist works and also to medievalism operating in print, for example in references to medieval events, people, and literature in nineteenth- and twentieth-century texts and dramatic works.</text>
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                <text>&lt;p&gt;This pear case label for Viking Brand Fancy Grade Pears is approximately A4-size. It probably dates from 1938 or 1939 (see link below). Viking Brand were exported by W.H. Ikin &amp;amp; Son in Hobart and the produce was from Tasmania. The advert depicts a Viking dragon boat with both oars and sail being used. The boat also has round shields along its side, as is historically attested from the tenth-century Gokstad ship found in 1880 and now housed in the Viking Ship Museum near Oslo, Norway. The advertisement also proudly states that the pears are &amp;lsquo;Empire Produce&amp;rsquo;.&lt;/p&gt;&#13;
&lt;p&gt;For more information see &lt;a href="http://catalogue.statelibrary.tas.gov.au/item/?id=682142"&gt;http://catalogue.statelibrary.tas.gov.au/item/?id=682142&lt;/a&gt;&lt;/p&gt;</text>
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                  <text>This Collection analyses popular medievalism in material and public culture from the mid-nineteenth century to the present, with an emphasis on popular medievalist theatre, parades and public spectacles, as well as recreational, literary and political associations. It explores the ways in which medievalism was not simply derivative but also local and disctinctive. In this Collection you will find items relating to medievalism in public contexts and popular culture, and the revisitation or reenactment of the Middle Ages by groups such as the Society for Creative Anachronism.</text>
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                <text>&lt;p&gt;The Hungry Jacks television advertisement for their Whopper burger features a segment in which a man in armour is made a knight (or is &amp;lsquo;knighted&amp;rsquo; according to the advert). The segment shows the accolade, also known as dubbing, during which the kneeling person is tapped on the shoulders with the flat side of a sword. The advert is part of Hungry Jacks&amp;rsquo; &amp;lsquo;Eat Righteous&amp;rsquo; series of advertisements.&lt;/p&gt;&#13;
&lt;p&gt;For the advertisement see&lt;a href="http://www.youtube.com/watch?v=OgUr9Cntw4w&amp;amp;feature=relmfu"&gt; http://www.youtube.com/watch?v=OgUr9Cntw4w&amp;amp;feature=relmfu&lt;/a&gt;&lt;/p&gt;&#13;
&lt;p&gt;For another of the advertisements see &lt;a href="http://ausmed.arts.uwa.edu.au/items/show/985" target="_self"&gt;http://ausmed.arts.uwa.edu.au/items/show/985&lt;/a&gt;&lt;/p&gt;</text>
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                <text>&lt;p&gt;The Hungry Jacks television advertisement for their Chicken Minis burger opens with a jousting tournament on the &amp;lsquo;Isle of Shetland&amp;rsquo;, Scotland. A knight in full armour and helmet with visor rides a Shetland pony and carries a lance. The diminutive size of the Shetland pony adds to the comic aspect of the advertisement. It is part of Hungry Jacks&amp;rsquo; &amp;lsquo;Eat Righteous&amp;rsquo; series of advertisements.&lt;/p&gt;&#13;
For the advertisement see &lt;a href="http://www.youtube.com/watch?v=dTm4337uv0k&amp;amp;feature=youtu.be"&gt;http://www.youtube.com/watch?v=dTm4337uv0k&amp;amp;feature=youtu.be&lt;/a&gt;</text>
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            </element>
            <element elementId="41">
              <name>Description</name>
              <description>An account of the resource</description>
              <elementTextContainer>
                <elementText elementTextId="34455">
                  <text>This Collection analyses popular medievalism in material and public culture from the mid-nineteenth century to the present, with an emphasis on popular medievalist theatre, parades and public spectacles, as well as recreational, literary and political associations. It explores the ways in which medievalism was not simply derivative but also local and disctinctive. In this Collection you will find items relating to medievalism in public contexts and popular culture, and the revisitation or reenactment of the Middle Ages by groups such as the Society for Creative Anachronism.</text>
                </elementText>
              </elementTextContainer>
            </element>
          </elementContainer>
        </elementSet>
      </elementSetContainer>
    </collection>
    <itemType itemTypeId="6">
      <name>Still Image</name>
      <description>A static visual representation. Examples of still images are: paintings, drawings, graphic designs, plans and maps.  Recommended best practice is to assign the type "text" to images of textual materials.</description>
      <elementContainer>
        <element elementId="7">
          <name>Original Format</name>
          <description>If the image is of an object, state the type of object, such as painting, sculpture, paper, photo, and additional data</description>
          <elementTextContainer>
            <elementText elementTextId="24057">
              <text>Digital Photograph;JPEG</text>
            </elementText>
          </elementTextContainer>
        </element>
      </elementContainer>
    </itemType>
    <elementSetContainer>
      <elementSet elementSetId="1">
        <name>Dublin Core</name>
        <description>The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.</description>
        <elementContainer>
          <element elementId="50">
            <name>Title</name>
            <description>A name given to the resource</description>
            <elementTextContainer>
              <elementText elementTextId="24050">
                <text>James Boagâ€™s Draught</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="49">
            <name>Subject</name>
            <description>The topic of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="24051">
                <text>Ad, advert, advertisement, alcohol, armour, beer, billboard, James Boag, Boagâ€™s Brewery, James Boagâ€™s Draught, dragon, helmet, knight, label, Launceston, logo, spear, St George, Tas, Tasmania.</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="41">
            <name>Description</name>
            <description>An account of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="24052">
                <text>This billboard in Launceston advertises James Boagâ€™s Draught beer. The logo for the beer features an armoured knight wearing a helmet and thrusting downwards with a spear. Behind him lies a dragon. The inclusion of a dragon suggests that the knight may be St George, who was the subject of another beer by Boagâ€™s Brewery. The brewery is based in the city of Launceston in northern Tasmania.</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="39">
            <name>Creator</name>
            <description>An entity primarily responsible for making the resource</description>
            <elementTextContainer>
              <elementText elementTextId="24053">
                <text>Boagâ€™s Brewery</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="40">
            <name>Date</name>
            <description>A point or period of time associated with an event in the lifecycle of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="24054">
                <text>August 3, 2012</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="47">
            <name>Rights</name>
            <description>Information about rights held in and over the resource</description>
            <elementTextContainer>
              <elementText elementTextId="24055">
                <text>Boagâ€™s Brewery</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="42">
            <name>Format</name>
            <description>The file format, physical medium, or dimensions of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="24056">
                <text>Digital photograph</text>
              </elementText>
            </elementTextContainer>
          </element>
        </elementContainer>
      </elementSet>
    </elementSetContainer>
    <tagContainer>
      <tag tagId="3165">
        <name>Ad</name>
      </tag>
      <tag tagId="4995">
        <name>Advert</name>
      </tag>
      <tag tagId="1157">
        <name>advertisement</name>
      </tag>
      <tag tagId="2170">
        <name>alcohol</name>
      </tag>
      <tag tagId="153">
        <name>Armour</name>
      </tag>
      <tag tagId="705">
        <name>Beer</name>
      </tag>
      <tag tagId="5116">
        <name>billboard</name>
      </tag>
      <tag tagId="4807">
        <name>Boagâ€™s Brewery</name>
      </tag>
      <tag tagId="172">
        <name>dragon</name>
      </tag>
      <tag tagId="1555">
        <name>helmet</name>
      </tag>
      <tag tagId="5117">
        <name>James Boag</name>
      </tag>
      <tag tagId="5118">
        <name>James Boagâ€™s Draught</name>
      </tag>
      <tag tagId="96">
        <name>knight</name>
      </tag>
      <tag tagId="4742">
        <name>label</name>
      </tag>
      <tag tagId="2972">
        <name>Launceston</name>
      </tag>
      <tag tagId="1774">
        <name>logo</name>
      </tag>
      <tag tagId="1820">
        <name>spear</name>
      </tag>
      <tag tagId="1822">
        <name>St George</name>
      </tag>
      <tag tagId="3222">
        <name>Tas</name>
      </tag>
      <tag tagId="4809">
        <name>Tasmania.</name>
      </tag>
    </tagContainer>
  </item>
  <item itemId="490" public="1" featured="0">
    <fileContainer>
      <file fileId="538">
        <src>https://ausmed.arts.uwa.edu.au/files/original/411c804143e35eea875f0c019b15ab8b.pdf</src>
        <authentication>4dcda46eb99552cc036210f17f61b86f</authentication>
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    </fileContainer>
    <collection collectionId="6">
      <elementSetContainer>
        <elementSet elementSetId="1">
          <name>Dublin Core</name>
          <description>The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.</description>
          <elementContainer>
            <element elementId="50">
              <name>Title</name>
              <description>A name given to the resource</description>
              <elementTextContainer>
                <elementText elementTextId="34460">
                  <text>Medievalism on the Page</text>
                </elementText>
              </elementTextContainer>
            </element>
            <element elementId="41">
              <name>Description</name>
              <description>An account of the resource</description>
              <elementTextContainer>
                <elementText elementTextId="34461">
                  <text>This Collection examines literary medievalism from the mid-nineteenth century to the present day. It traces an arc from the populist literary medievalism of the nineteenth century, through the more rarefied modernist turn of the mid-twentieth century, to the re-emergence of popular forms such as childrenâ€™s literature and fantasy since the 1980s. In this Collection you will find items relating to printed medievalist works and also to medievalism operating in print, for example in references to medieval events, people, and literature in nineteenth- and twentieth-century texts and dramatic works.</text>
                </elementText>
              </elementTextContainer>
            </element>
          </elementContainer>
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      </elementSetContainer>
    </collection>
    <itemType itemTypeId="1">
      <name>Document</name>
      <description>A resource containing textual data.  Note that facsimiles or images of texts are still of the genre text.</description>
      <elementContainer>
        <element elementId="7">
          <name>Original Format</name>
          <description>If the image is of an object, state the type of object, such as painting, sculpture, paper, photo, and additional data</description>
          <elementTextContainer>
            <elementText elementTextId="10490">
              <text>PDF; Advertisement</text>
            </elementText>
          </elementTextContainer>
        </element>
      </elementContainer>
    </itemType>
    <elementSetContainer>
      <elementSet elementSetId="1">
        <name>Dublin Core</name>
        <description>The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.</description>
        <elementContainer>
          <element elementId="50">
            <name>Title</name>
            <description>A name given to the resource</description>
            <elementTextContainer>
              <elementText elementTextId="10480">
                <text>Viking Unsweetened Milk</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="49">
            <name>Subject</name>
            <description>The topic of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="10481">
                <text>Fremantle, Henri Nestle, Nestle, Norwegian, Norway, Perth, Preston and Co., Viking, vikings, advertising, advertisement, ad, WA, Western Australia, Western Mail, milk</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="41">
            <name>Description</name>
            <description>An account of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="10482">
                <text>An advertisement on page 15 of the Perth newspaper â€˜Western Mailâ€™ on September 8, 1899. The advert is for unsweetened milk made by Henri Nestle in the â€˜highlandsâ€™ of Norway and sold by Preston and Co. in Fremantle, Western Australia. The product is presumably called â€˜Vikingâ€™ because it comes from Norway, one of the Scandinavian countries from which the Vikings originated. </text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="39">
            <name>Creator</name>
            <description>An entity primarily responsible for making the resource</description>
            <elementTextContainer>
              <elementText elementTextId="10483">
                <text>Anon.</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="48">
            <name>Source</name>
            <description>A related resource from which the described resource is derived</description>
            <elementTextContainer>
              <elementText elementTextId="10484">
                <text>National Library of Australia</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="45">
            <name>Publisher</name>
            <description>An entity responsible for making the resource available</description>
            <elementTextContainer>
              <elementText elementTextId="10485">
                <text>Western Mail</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="40">
            <name>Date</name>
            <description>A point or period of time associated with an event in the lifecycle of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="10486">
                <text>8 September 1899</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="47">
            <name>Rights</name>
            <description>Information about rights held in and over the resource</description>
            <elementTextContainer>
              <elementText elementTextId="10487">
                <text>No Copyright</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="42">
            <name>Format</name>
            <description>The file format, physical medium, or dimensions of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="10488">
                <text>Newspaper Advertisement; PDF</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="44">
            <name>Language</name>
            <description>A language of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="10489">
                <text>English</text>
              </elementText>
            </elementTextContainer>
          </element>
        </elementContainer>
      </elementSet>
    </elementSetContainer>
    <tagContainer>
      <tag tagId="3165">
        <name>Ad</name>
      </tag>
      <tag tagId="1157">
        <name>advertisement</name>
      </tag>
      <tag tagId="902">
        <name>advertising</name>
      </tag>
      <tag tagId="1067">
        <name>Fremantle</name>
      </tag>
      <tag tagId="3163">
        <name>Henri Nestle</name>
      </tag>
      <tag tagId="2176">
        <name>marketing</name>
      </tag>
      <tag tagId="3166">
        <name>milk</name>
      </tag>
      <tag tagId="3167">
        <name>Nestle</name>
      </tag>
      <tag tagId="605">
        <name>Norway</name>
      </tag>
      <tag tagId="3162">
        <name>Norwegian</name>
      </tag>
      <tag tagId="150">
        <name>Perth</name>
      </tag>
      <tag tagId="3164">
        <name>Preston and Co.</name>
      </tag>
      <tag tagId="2556">
        <name>viking</name>
      </tag>
      <tag tagId="2703">
        <name>vikings</name>
      </tag>
      <tag tagId="838">
        <name>WA</name>
      </tag>
      <tag tagId="73">
        <name>Western Australia</name>
      </tag>
      <tag tagId="3112">
        <name>Western Mail</name>
      </tag>
    </tagContainer>
  </item>
</itemContainer>
