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                  <text>Medievalism on the Streets</text>
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                  <text>This Collection analyses popular medievalism in material and public culture from the mid-nineteenth century to the present, with an emphasis on popular medievalist theatre, parades and public spectacles, as well as recreational, literary and political associations. It explores the ways in which medievalism was not simply derivative but also local and disctinctive. In this Collection you will find items relating to medievalism in public contexts and popular culture, and the revisitation or reenactment of the Middle Ages by groups such as the Society for Creative Anachronism.</text>
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                <text>James Boagâ€™s Draught</text>
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                <text>Ad, advert, advertisement, alcohol, armour, beer, billboard, James Boag, Boagâ€™s Brewery, James Boagâ€™s Draught, dragon, helmet, knight, label, Launceston, logo, spear, St George, Tas, Tasmania.</text>
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                <text>This billboard in Launceston advertises James Boagâ€™s Draught beer. The logo for the beer features an armoured knight wearing a helmet and thrusting downwards with a spear. Behind him lies a dragon. The inclusion of a dragon suggests that the knight may be St George, who was the subject of another beer by Boagâ€™s Brewery. The brewery is based in the city of Launceston in northern Tasmania.</text>
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                  <text>This Collection examines literary medievalism from the mid-nineteenth century to the present day. It traces an arc from the populist literary medievalism of the nineteenth century, through the more rarefied modernist turn of the mid-twentieth century, to the re-emergence of popular forms such as childrenâ€™s literature and fantasy since the 1980s. In this Collection you will find items relating to printed medievalist works and also to medievalism operating in print, for example in references to medieval events, people, and literature in nineteenth- and twentieth-century texts and dramatic works.</text>
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                <text>Ad, advert, advertisement, dragon ship, Gokstad ship, Hobart, W.H. Ikin &amp; Son, label, shield, ship, Tas, Tasmania, Viking, Viking Brand, Viking Brand Fancy Grade Pears.</text>
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                <text>&lt;p&gt;This pear case label for Viking Brand Fancy Grade Pears is approximately A4-size. It probably dates from 1938 or 1939 (see link below). Viking Brand were exported by W.H. Ikin &amp;amp; Son in Hobart and the produce was from Tasmania. The advert depicts a Viking dragon boat with both oars and sail being used. The boat also has round shields along its side, as is historically attested from the tenth-century Gokstad ship found in 1880 and now housed in the Viking Ship Museum near Oslo, Norway. The advertisement also proudly states that the pears are &amp;lsquo;Empire Produce&amp;rsquo;.&lt;/p&gt;&#13;
&lt;p&gt;For more information see &lt;a href="http://catalogue.statelibrary.tas.gov.au/item/?id=682142"&gt;http://catalogue.statelibrary.tas.gov.au/item/?id=682142&lt;/a&gt;&lt;/p&gt;</text>
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                  <text>This Collection analyses popular medievalism in material and public culture from the mid-nineteenth century to the present, with an emphasis on popular medievalist theatre, parades and public spectacles, as well as recreational, literary and political associations. It explores the ways in which medievalism was not simply derivative but also local and disctinctive. In this Collection you will find items relating to medievalism in public contexts and popular culture, and the revisitation or reenactment of the Middle Ages by groups such as the Society for Creative Anachronism.</text>
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              <text>&lt;p&gt;&lt;a href="http://www.maxwellwines.com.au/maxwell-mead/"&gt;http://www.maxwellwines.com.au/maxwell-mead/&lt;/a&gt;&lt;/p&gt;</text>
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                <text>&lt;p&gt;The McLaren Vale, South Australia, company Maxwell Wines produce three varieties of Maxwell Mead. Their website explains that although mead was first drunk much earlier than the medieval period, it has a particularly strong association with Scandinavian culture during the Viking Age (c. 790-1000), where the Mead of Poetry is a mythical drink that allows one to become a poet. Mead is also drunk by the Danish warriors in the Anglo-Saxon epic poem &lt;em&gt;Beowulf&lt;/em&gt;. The website also claims that the term &amp;lsquo;honeymoon&amp;rsquo; comes from a newlywed couple being given mead as an aphrodisiac in the hope of conceiving a child (this etymology is difficult to prove).&lt;/p&gt;&#13;
&lt;p&gt;The label of Maxwell Mead features a medieval king standing in front of a stained glass window and holding a sword.&lt;/p&gt;&#13;
&lt;p&gt;For their website see &lt;a href="http://www.maxwellwines.com.au/maxwell-mead/"&gt;http://www.maxwellwines.com.au/maxwell-mead/&lt;/a&gt;&lt;/p&gt;</text>
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                  <text>This Collection analyses popular medievalism in material and public culture from the mid-nineteenth century to the present, with an emphasis on popular medievalist theatre, parades and public spectacles, as well as recreational, literary and political associations. It explores the ways in which medievalism was not simply derivative but also local and disctinctive. In this Collection you will find items relating to medievalism in public contexts and popular culture, and the revisitation or reenactment of the Middle Ages by groups such as the Society for Creative Anachronism.</text>
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                <text>&lt;p&gt;&amp;lsquo;The Quest&amp;rsquo; is a wine range produced by Chalice Bridge Estate winery in Margaret River, Western Australia. The name evokes the Arthurian legend of the Quest for the Holy Grail, and this medieval association is enhanced by the elaborately illustrated Templar Knights that feature on the five individualised labels contained within the series. The Knights Templar formed what was probably the most powerful and well-known of the Christian military orders in the medieval period. The order was endorsed by the Catholic Church in the early twelfth century and was particularly active during the Crusades, before it was forcefully disbanded in the early fourteenth century. The immense power of the Order at its height and speculation about it&amp;rsquo;s suppression fuelled rumours that members of the Order had discovered (and re-located) the Holy Grail. Each of &amp;lsquo;The Quest&amp;rsquo; wine labels depicts a knight dressed in the distinctive outfit of the Knights Templar &amp;ndash; the red Cross of St George on the breast of a white tunics &amp;ndash; complete with chainmail, a sword and a shield that also features the red cross. Each of the knights strikes a different pose; three are engaged in combat and two are resting.&lt;/p&gt;&#13;
&lt;p&gt;The Chalice Bridge Estate can be found at &lt;a href="http://chalicebridge.com.au/" target="_blank"&gt;http://chalicebridge.com.au/&lt;/a&gt;&lt;/p&gt;</text>
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&lt;p&gt;Illustrator: Skye Ogden - Tokyo, Japan: &lt;a href="http://www.skyeogden.com" target="_blank"&gt;http://www.skyeogden.com&lt;/a&gt;.&lt;/p&gt;</text>
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                <text>&lt;p&gt;&amp;lsquo;The Chalice&amp;rsquo; is a limited release, reserve wine range produced by Chalice Bridge Estate winery in Margaret River, Western Australia. The name evokes the legends of the Quest for the Holy Grail, and this medieval association is enhanced by the illustrations on the bottle labels. The label features a chalice, or goblet/footed cup, surrounded by a floral design. A chalice is often depicted as the vessel of the Holy Grail, although during the medieval period it was also sometimes depicted as a platter. The Quest for the Holy Grail was a popular part of the legendary Arthurian cycle involving Lancelot and/or Galahad during the medieval period, particularly in the work of Chr&amp;eacute;tien de Troyes and Wolfram von Eschenbach. Now, however, the Quest is often more readily associated with the Knights Templar, for example in the 1989 film &lt;em&gt;Indiana Jones and the Last Crusade&lt;/em&gt;.&lt;/p&gt;&#13;
&lt;p&gt;Chalice Bridge Estate can be found at &lt;a href="http://chalicebridge.com.au/" target="_blank"&gt;http://chalicebridge.com.au/&lt;/a&gt;&lt;/p&gt;</text>
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