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                  <text>This Collection analyses popular medievalism in material and public culture from the mid-nineteenth century to the present, with an emphasis on popular medievalist theatre, parades and public spectacles, as well as recreational, literary and political associations. It explores the ways in which medievalism was not simply derivative but also local and disctinctive. In this Collection you will find items relating to medievalism in public contexts and popular culture, and the revisitation or reenactment of the Middle Ages by groups such as the Society for Creative Anachronism.</text>
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              <text>&lt;a href="http://www.youtube.com/watch?feature=player_embedded&amp;amp;v=q-DD0yQovRw"&gt;http://www.youtube.com/watch?feature=player_embedded&amp;amp;v=q-DD0yQovRw&lt;/a&gt;</text>
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                <text>Gerni Weekend Warriors advertisement</text>
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                <text>Advert, advertisement, armour, centurion, costume, helmet, Gerni, Gerni Weekend Warriors, MJW, Mongol, New South Wales, NSW, retail, Roman, Sydney, television, tv, Viking, warrior, weapon, website, YouTube.</text>
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                <text>&lt;p&gt;&amp;lsquo;Gerni Weekend Warriors&amp;rsquo; is a marketing campaign created by Sydney ad agency MJW to promote Gerni high pressure water cleaners. The television advert features three men dressed as warriors from the past using a Gerni to clean their cars and houses, with the Gerni clearly taking the place of a weapon. The men are dressed as a Roman centurion with cape, helmet and breastplate; a Viking (c. 800-1000) wearing a horned helmet and animal skin; and a thirteenth century Mongol wearing a fur-lined conical helmet, fur boots, and upper-body armour.&lt;/p&gt;&#13;
&lt;p&gt;For the advertisement see &lt;a href="http://www.youtube.com/watch?feature=player_embedded&amp;amp;v=q-DD0yQovRw"&gt;http://www.youtube.com/watch?feature=player_embedded&amp;amp;v=q-DD0yQovRw&lt;/a&gt;&lt;/p&gt;&#13;
&lt;p&gt;For an article on the marketing campaign see &lt;a href="http://www.bandt.com.au/breaking-campaigns/mjw-puts-the-pressure-on-for-gerni"&gt;http://www.bandt.com.au/breaking-campaigns/mjw-puts-the-pressure-on-for-gerni&lt;/a&gt;&lt;/p&gt;&#13;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;</text>
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                <text>Gerni, MJW</text>
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                  <text>This Collection analyses popular medievalism in material and public culture from the mid-nineteenth century to the present, with an emphasis on popular medievalist theatre, parades and public spectacles, as well as recreational, literary and political associations. It explores the ways in which medievalism was not simply derivative but also local and disctinctive. In this Collection you will find items relating to medievalism in public contexts and popular culture, and the revisitation or reenactment of the Middle Ages by groups such as the Society for Creative Anachronism.</text>
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              <text>Digital Photograph; JPEG &lt;span id="goog_1982166096"&gt;&lt;a href="https://www.facebook.com/photo.php?fbid=480720135287050&amp;amp;set=pb.324391430919922.-2207520000.1353937233&amp;amp;type=3&amp;amp;theater"&gt;https://www.facebook.com/photo.php?fbid=480720135287050&amp;amp;set=pb.324391430919922.-2207520000.1353937233&amp;amp;type=3&amp;amp;theater&lt;/a&gt;&lt;/span&gt;&lt;br /&gt;&lt;br /&gt;</text>
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                <text>Advertisement for the Medieval Shoppe Australia</text>
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                <text>Medieval Shoppe, shop, advertisement, advertising, weapon, weapons, weaponry, shield, armour, crest, recreation, re-creation, re-enactment, replica, replicas, New South Wales, NSW, plate armour, chain mail, helmet, infantry, knight, arrow, sword, halberd, warrior, Switzerland, Middle English.</text>
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                <text>An advertisement for The Medieval Shoppe, a store in NSW which produces and sells replicas of swords, shields, armour, and other historical weapons. The advertisement is shot in black and white and features The Medieval Shoppe crest and five men clad in armour and bearing weapons. The five men, representing warriors, knights and infantrymen, are wearing armour from different eras, including chain mail, plate armour, helmets, and leather padding. The weapons include swords and a halberd, a primarily Swiss weapon of the fourteenth and fifteenth centuries. The Medieval Shoppe logo features three arrows. &#13;
&#13;
'Shoppe' is a Middle English (late twelfth to late fifteenth century) version of 'shop'.</text>
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                <text>Accessed 26/11/2012</text>
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                <text>Image used with the permission of The Medieval Shoppe.</text>
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                  <text>This Collection analyses popular medievalism in material and public culture from the mid-nineteenth century to the present, with an emphasis on popular medievalist theatre, parades and public spectacles, as well as recreational, literary and political associations. It explores the ways in which medievalism was not simply derivative but also local and disctinctive. In this Collection you will find items relating to medievalism in public contexts and popular culture, and the revisitation or reenactment of the Middle Ages by groups such as the Society for Creative Anachronism.</text>
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              <text>&lt;a href="http://www.fourseasonsgutterpro.com.au/"&gt;http://www.fourseasonsgutterpro.com.au/&lt;/a&gt;</text>
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                <text>&lt;p&gt;The website and advertisements for Four Season Gutter Protection feature four cartoon medieval foot soldiers wearing helmets and brandishing shields and weapons &amp;ndash; flails (a type of mace) and spears or pikes. The heads of the weapons are in the shape of different leaves, and the leaves also feature on the soldiers helmets and shields. The soldiers are evidently protecting your gutters against leaves.&lt;/p&gt;&#13;
&lt;p&gt;Four Season Gutter Protection are an Australian-wide company based in Victoria.&lt;/p&gt;&#13;
&lt;p&gt;For their website see &lt;a href="http://www.fourseasonsgutterpro.com.au/"&gt;http://www.fourseasonsgutterpro.com.au/&lt;/a&gt;&lt;/p&gt;&#13;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;</text>
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                <text>Â© 2011 Four Seasons Gutter Protection. All Rights Reserved.</text>
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                <name>Height</name>
                <description/>
                <elementTextContainer>
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                    <text>2479</text>
                  </elementText>
                </elementTextContainer>
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                <name>Width</name>
                <description/>
                <elementTextContainer>
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                    <text>3506</text>
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          <description>The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.</description>
          <elementContainer>
            <element elementId="50">
              <name>Title</name>
              <description>A name given to the resource</description>
              <elementTextContainer>
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                  <text>Medievalism on the Page</text>
                </elementText>
              </elementTextContainer>
            </element>
            <element elementId="41">
              <name>Description</name>
              <description>An account of the resource</description>
              <elementTextContainer>
                <elementText elementTextId="34461">
                  <text>This Collection examines literary medievalism from the mid-nineteenth century to the present day. It traces an arc from the populist literary medievalism of the nineteenth century, through the more rarefied modernist turn of the mid-twentieth century, to the re-emergence of popular forms such as childrenâ€™s literature and fantasy since the 1980s. In this Collection you will find items relating to printed medievalist works and also to medievalism operating in print, for example in references to medieval events, people, and literature in nineteenth- and twentieth-century texts and dramatic works.</text>
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      <name>Still Image</name>
      <description>A static visual representation. Examples of still images are: paintings, drawings, graphic designs, plans and maps.  Recommended best practice is to assign the type "text" to images of textual materials.</description>
      <elementContainer>
        <element elementId="7">
          <name>Original Format</name>
          <description>If the image is of an object, state the type of object, such as painting, sculpture, paper, photo, and additional data</description>
          <elementTextContainer>
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              <text>Scanned document/JPEG</text>
            </elementText>
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        <description>The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.</description>
        <elementContainer>
          <element elementId="50">
            <name>Title</name>
            <description>A name given to the resource</description>
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                <text>Viking Brand label</text>
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          <element elementId="49">
            <name>Subject</name>
            <description>The topic of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="28421">
                <text>Ad, advert, advertisement, dragon ship, Gokstad ship, Hobart, W.H. Ikin &amp; Son, label, shield, ship, Tas, Tasmania, Viking, Viking Brand, Viking Brand Fancy Grade Pears.</text>
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          <element elementId="41">
            <name>Description</name>
            <description>An account of the resource</description>
            <elementTextContainer>
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                <text>&lt;p&gt;This pear case label for Viking Brand Fancy Grade Pears is approximately A4-size. It probably dates from 1938 or 1939 (see link below). Viking Brand were exported by W.H. Ikin &amp;amp; Son in Hobart and the produce was from Tasmania. The advert depicts a Viking dragon boat with both oars and sail being used. The boat also has round shields along its side, as is historically attested from the tenth-century Gokstad ship found in 1880 and now housed in the Viking Ship Museum near Oslo, Norway. The advertisement also proudly states that the pears are &amp;lsquo;Empire Produce&amp;rsquo;.&lt;/p&gt;&#13;
&lt;p&gt;For more information see &lt;a href="http://catalogue.statelibrary.tas.gov.au/item/?id=682142"&gt;http://catalogue.statelibrary.tas.gov.au/item/?id=682142&lt;/a&gt;&lt;/p&gt;</text>
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            </elementTextContainer>
          </element>
          <element elementId="39">
            <name>Creator</name>
            <description>An entity primarily responsible for making the resource</description>
            <elementTextContainer>
              <elementText elementTextId="28423">
                <text>Viking Brand</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="40">
            <name>Date</name>
            <description>A point or period of time associated with an event in the lifecycle of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="28424">
                <text>1938-1939</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="47">
            <name>Rights</name>
            <description>Information about rights held in and over the resource</description>
            <elementTextContainer>
              <elementText elementTextId="28425">
                <text>Viking Brand</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="42">
            <name>Format</name>
            <description>The file format, physical medium, or dimensions of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="28426">
                <text>Scanned document/JPEG</text>
              </elementText>
            </elementTextContainer>
          </element>
        </elementContainer>
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    </elementSetContainer>
    <tagContainer>
      <tag tagId="3165">
        <name>Ad</name>
      </tag>
      <tag tagId="4995">
        <name>Advert</name>
      </tag>
      <tag tagId="1157">
        <name>advertisement</name>
      </tag>
      <tag tagId="3304">
        <name>dragon ship</name>
      </tag>
      <tag tagId="5105">
        <name>Gokstad ship</name>
      </tag>
      <tag tagId="320">
        <name>Hobart</name>
      </tag>
      <tag tagId="4742">
        <name>label</name>
      </tag>
      <tag tagId="723">
        <name>shield</name>
      </tag>
      <tag tagId="440">
        <name>ship</name>
      </tag>
      <tag tagId="3222">
        <name>Tas</name>
      </tag>
      <tag tagId="643">
        <name>Tasmania</name>
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      <tag tagId="2556">
        <name>viking</name>
      </tag>
      <tag tagId="5107">
        <name>Viking Brand</name>
      </tag>
      <tag tagId="5108">
        <name>Viking Brand Fancy Grade Pears.</name>
      </tag>
      <tag tagId="5106">
        <name>W.H. Ikin &amp; Son</name>
      </tag>
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  </item>
  <item itemId="986" public="1" featured="0">
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          <name>Dublin Core</name>
          <description>The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.</description>
          <elementContainer>
            <element elementId="50">
              <name>Title</name>
              <description>A name given to the resource</description>
              <elementTextContainer>
                <elementText elementTextId="34454">
                  <text>Medievalism on the Streets</text>
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              </elementTextContainer>
            </element>
            <element elementId="41">
              <name>Description</name>
              <description>An account of the resource</description>
              <elementTextContainer>
                <elementText elementTextId="34455">
                  <text>This Collection analyses popular medievalism in material and public culture from the mid-nineteenth century to the present, with an emphasis on popular medievalist theatre, parades and public spectacles, as well as recreational, literary and political associations. It explores the ways in which medievalism was not simply derivative but also local and disctinctive. In this Collection you will find items relating to medievalism in public contexts and popular culture, and the revisitation or reenactment of the Middle Ages by groups such as the Society for Creative Anachronism.</text>
                </elementText>
              </elementTextContainer>
            </element>
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    <itemType itemTypeId="11">
      <name>Hyperlink</name>
      <description>Title, URL, Description or annotation.</description>
      <elementContainer>
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          <name>URL</name>
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              <text>&lt;p&gt;&lt;a href="http://www.youtube.com/watch?v=OgUr9Cntw4w&amp;amp;feature=relmfu"&gt;http://www.youtube.com/watch?v=OgUr9Cntw4w&amp;amp;feature=relmfu&lt;/a&gt;&lt;/p&gt;&#13;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;</text>
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      <elementSet elementSetId="1">
        <name>Dublin Core</name>
        <description>The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.</description>
        <elementContainer>
          <element elementId="50">
            <name>Title</name>
            <description>A name given to the resource</description>
            <elementTextContainer>
              <elementText elementTextId="28436">
                <text>Hungry Jacks Legendary Whopper advertisement</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="49">
            <name>Subject</name>
            <description>The topic of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="28437">
                <text>Accolade, ad, advertisement, armour, dubbing, â€˜Eat Righteousâ€™, Hungry Jacks, Hungry Jacks Whopper, knight, knighted, sword, television, tv.</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="41">
            <name>Description</name>
            <description>An account of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="28438">
                <text>&lt;p&gt;The Hungry Jacks television advertisement for their Whopper burger features a segment in which a man in armour is made a knight (or is &amp;lsquo;knighted&amp;rsquo; according to the advert). The segment shows the accolade, also known as dubbing, during which the kneeling person is tapped on the shoulders with the flat side of a sword. The advert is part of Hungry Jacks&amp;rsquo; &amp;lsquo;Eat Righteous&amp;rsquo; series of advertisements.&lt;/p&gt;&#13;
&lt;p&gt;For the advertisement see&lt;a href="http://www.youtube.com/watch?v=OgUr9Cntw4w&amp;amp;feature=relmfu"&gt; http://www.youtube.com/watch?v=OgUr9Cntw4w&amp;amp;feature=relmfu&lt;/a&gt;&lt;/p&gt;&#13;
&lt;p&gt;For another of the advertisements see &lt;a href="http://ausmed.arts.uwa.edu.au/items/show/985" target="_self"&gt;http://ausmed.arts.uwa.edu.au/items/show/985&lt;/a&gt;&lt;/p&gt;</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="39">
            <name>Creator</name>
            <description>An entity primarily responsible for making the resource</description>
            <elementTextContainer>
              <elementText elementTextId="28439">
                <text>Hungry Jacks</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="40">
            <name>Date</name>
            <description>A point or period of time associated with an event in the lifecycle of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="28440">
                <text>July 16, 2012</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="47">
            <name>Rights</name>
            <description>Information about rights held in and over the resource</description>
            <elementTextContainer>
              <elementText elementTextId="28441">
                <text>Hungry Jacks</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="42">
            <name>Format</name>
            <description>The file format, physical medium, or dimensions of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="28442">
                <text>Hyperlink</text>
              </elementText>
            </elementTextContainer>
          </element>
        </elementContainer>
      </elementSet>
    </elementSetContainer>
    <tagContainer>
      <tag tagId="5095">
        <name>â€˜Eat Righteousâ€™</name>
      </tag>
      <tag tagId="5102">
        <name>Accolade</name>
      </tag>
      <tag tagId="3165">
        <name>Ad</name>
      </tag>
      <tag tagId="1157">
        <name>advertisement</name>
      </tag>
      <tag tagId="153">
        <name>Armour</name>
      </tag>
      <tag tagId="1526">
        <name>dubbing</name>
      </tag>
      <tag tagId="5096">
        <name>Hungry Jacks</name>
      </tag>
      <tag tagId="5103">
        <name>Hungry Jacks Whopper</name>
      </tag>
      <tag tagId="96">
        <name>knight</name>
      </tag>
      <tag tagId="5104">
        <name>knighted</name>
      </tag>
      <tag tagId="363">
        <name>sword</name>
      </tag>
      <tag tagId="2782">
        <name>television</name>
      </tag>
      <tag tagId="5000">
        <name>tv.</name>
      </tag>
    </tagContainer>
  </item>
</itemContainer>
