Gerni Weekend Warriors advertisement

Dublin Core

Title

Gerni Weekend Warriors advertisement

Subject

Advert, advertisement, armour, centurion, costume, helmet, Gerni, Gerni Weekend Warriors, MJW, Mongol, New South Wales, NSW, retail, Roman, Sydney, television, tv, Viking, warrior, weapon, website, YouTube.

Description

‘Gerni Weekend Warriors’ is a marketing campaign created by Sydney ad agency MJW to promote Gerni high pressure water cleaners. The television advert features three men dressed as warriors from the past using a Gerni to clean their cars and houses, with the Gerni clearly taking the place of a weapon. The men are dressed as a Roman centurion with cape, helmet and breastplate; a Viking (c. 800-1000) wearing a horned helmet and animal skin; and a thirteenth century Mongol wearing a fur-lined conical helmet, fur boots, and upper-body armour.

For the advertisement see http://www.youtube.com/watch?feature=player_embedded&v=q-DD0yQovRw

For an article on the marketing campaign see http://www.bandt.com.au/breaking-campaigns/mjw-puts-the-pressure-on-for-gerni

 

Creator

MJW

Date

August, 2012

Rights

Gerni, MJW

Format

Hyperlink

Files

Citation

“Gerni Weekend Warriors advertisement,” Medievalism in Australian Cultural Memory, accessed October 15, 2019, http://ausmed.arts.uwa.edu.au/items/show/1272.